Carlsbad, California-based Next Proteins, the company that makes it, says it's the world's first caffeinated candy bar. Well, at least they're not trying to pass it off as an "energy bar" like most others do.
Marketed under the No Fear brand name, it based on a familiar combination of milk chocolate, caramel and peanuts. Sold in a 3.5 oz. (100g) laminate wrapper, it has a suggested retail price of $1.99, and are available at 7-11 stores.
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