The label is flagged, "Reduce hunger - Gain energy - Stay alert." It is said to be a melding of natural caffeine in the coffee beans and an herbal extract, to be the first beverage to bridge the gap between coffee products and energy drinks and to have an outstanding coffee taste of the Turkish/Sumatran flavor profile that "is deep and rich with a smooth and creamy last on the palate."
Targeted toward young women and men, with a suggested retail price of $2.39.
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