Krispy Kreme Now Trans-Fat Free

Krispy Kreme announced today that it has completed its transition to becoming trans-fat free. 100% of their menu is now politically correct.

The company has been slowly introducing trans-fat free doughnuts over the past several months.

In reality, the doughnuts are not really trans-fat free, rather they are "trans-fat free per serving", which is different. Under FDA guidelines, if a product has less than 0.5 grams of trans-fat per serving, then it can be rounded down to 0.0 grams on the labeling. But nonetheless, I'm sure they're more sophisticated than previous doughnuts.

The company claimed that it made this move because of demand from their closest fans...

Through the Friends of Krispy Kreme program, an online group of Krispy Kreme fans who receive special Krispy Kreme promotional offers and provide feedback on new Krispy Kreme products, the company knew that reducing trans fat from daily diets had been on their customers' minds. The initiative to transition the entire menu to zero grams trans fat demonstrates Krispy Kreme's commitment to its customers.

Awww, ain't that special?

But me thinks that there was something more to it than that.

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Taco Bell Goes Trans Fat Free

Taco Bell announced today that it's switching more than 4,200 of its restaurants to a trans fat free canola oil...

Development efforts began more than two years ago with extensive consumer taste tests to preserve Taco Bell's signature flavors, and the transition to zero grams trans fat canola oil is already complete in more than 100 restaurants. All Taco Bell restaurants are expected to be transitioned to zero grams trans fat frying oil by April 2007, nationwide.

Many of Taco Bell's menu items are already trans fat free, but by April 2007, everything on the menu will be as well.

Last month we reported that Kentucky Fried Chicken announced a similar move. Both Taco Bell and Kentucky Fried Chicken are owned by the same parent company, Yum Brands Inc. Yum Brands also owns the Pizza Hut, A&W, and Long John Silver's chains.

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Girl Scout Cookies Goes Trans Fat Free

The Girl Scouts of the USA announced today that their complete line of cookies are now, "zero trans fat per serving".

What this actually means is that each serving of cookies contains less than 0.5 grams of trans fat which meets the FDA requirements for the "trans fat free" designation.

Some of the Girl Scout Cookies actually were trans fat free going back to last year, but finally now all varieties are politically correct.

Read the press release.

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KFC Changes Cooking Oil

Yum Brands Inc., which owns the Kentucky Fried Chicken chain, announced today that it will start cooking its famous fried chicken with a new type of cooking oil called "low-linolenic soybean oil"

The oil is produced by a company called Qualisoy, who last year, struck a deal with Kellogg's to provide the same oil for many of its products.

The new oil will eliminate the presence of trans-fat from KFC's chicken.

Qualisoy went on to say that this deal could raise the current market value of soybean commodities by an additional $100 million.

The move by KFC comes after a new law was passed in New York City banning the use of trans-fat in restaurant food. Many other NYC restaurants complained that the switch from trans-fat would not be easy.

KFC has also been under heavy assault from animal rights groups, including celebrities, for "chicken atrocities", which probably factors into their quick move towards seeking popular approval.

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