H.J. Heinz Company has launched a new package design for its famous french-fry dipping sauce, called "Silly Squirts".

The cap of the bottle has three openings, with each opening having a different shape, thus allowing kids to draw pictures on their food using ketchup.

The company also claims that the shape of the bottle makes it easier for a child to grasp and squeeze.

Heinz has set up a mini-site that provides some better illustrations. Heinz is also setting up the official site for Silly Squirts, but as of this writing it's still under construction.