Anyone can enter virtually by simply submitting a video. See full details on their website. (Note, you have to eat their S'Mores in your video entry, not just any old S'Mores but you can get a 25% discount!)
The deadline for entry is September 30th and grand prize is $50 in cash, reimbursement for eaten S'Mores and a $25 gift certificate. And of course a few minutes of internet fame when they show off your winning video.
See full details on their contest page.
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