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"People have been ordering a lot of Chili Cheese Burgers and Chili Cheese Fries from Carl's Jr. Clearly, people don't mind getting a little messy for a great burger," said Brad Haley, executive vice president of marketing for Carl's Jr. restaurants.
Seizing the opportunity, the execs at Carl's Jr are now supplying drycleaning bags emblazioned with the Carl's Jr chili cheeseburger to participating drycleaners, as well as Carl's Jr branded window signs. These have been distributed to some 1,250 drycleanners around the country.
Additionally, Carl's Jr. has teamed up with cleaning guru Jeff Campbell of The Clean Team to give television viewers additional tips on how to get chili cheese stains off clothing and any items which may have been sullied in the "drip zone" of Carl's Jr. chili menu items. Mr. Campbell will appear on morning programs throughout the Western states to provide his expert stain removal tips.
Affiliate marketer, blogger, website publisher, business owner, entrepreneur, motorcycle rider, living in sunny Southern California, who happens to love junk food, and makes money writing about it.
7 comments:
Ahh, that's pretty clever! It's always good when you can turn a potential weakness into a marketing strength like that.
I wonder if they are going to start giving out oversized bibs emblazened with logo, or anything like that.
CW Guy
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I would have to say the dry cleaners in bakersfield havent gained much as I have eaten at carls jr several times and everything seems pretty dry
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