Seriously Strong Spreadable Cheddar

Cheese lovers in the UK already know the "Seriously Strong" brand of cheeses as being one of the most commercially successful cheeses there. The brand from Scottish-based A. McLelland & Son Ltd. associates their curds with sex in their advertisements.

Now, the company is introducing Seriously Strong as a spreadable cheddar, claiming to be the first extra mature cheddar in a spreadable form and can be used in sandwiches or as a dip.

It will be available in a 125g pot and retail for £1.18.