America's Pancakes are China's Egg Rolls

This product dubbed, "Egg Roll Wafers", are made by a Chinese company called, "Guangdong Wangtong Food Co. Ltd., and sold to consumers in China.

These are sweet-tasting stick-shaped biscuits made from eggs, refined wheat flour, vegetable oil, and sugar.

In the USA, a combination of eggs and flour are often referred to as pancakes, or waffles. In this case, Chinese consumers are more apt to buy the same thing if marketed in a way familiar to them.